6.26.2007

We Are the Sleepyheads

Go here. Now. It's worth it for the intro animation alone. Download the catalog, too. It's disturbing. And funny.
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1 comment:

  1. Dylan Todd10:49 AM

    Did you go? You did? Excellent. Did you expect the bear to explode like that? Me neither.

    So now you know that it's totally fake, right? It's a really clever campaign from Sleepnumber and they deserve kudos for such a fun guerilla site. Well-played mattress people. Me likey.

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