"I Put the 'Action' in 'Action Jeans.'"

I lurk over at Chris Sims' Invincible Super-Blog (it's hands-down the funniest comics blog I've stumbled across) every now and then and he posted the following picture which is guaranteed to make your nose bleed immediately:

Go ahead. Click on it so you can read the ad copy. Yeah. I believe the word you're looking for is: "Wow."