The freedom DC offers is something stranger, less commercial, but it still gives with possibilities. … If Marvel is the Communists, cutting off the intelligentsia and making all things mediocre and equal, DC is America, where it's every man for himself and this is a free country as long as you pledge allegiance to the flag.
It's the perfect place for Grant Morrison, whose comics "don't make sense" a lot anyway, who used to brag about using chaos to make magic. The editors have no time to wrangle a mind that big, in fact none of them have a mind that compares, and besides, he's Grant Morrison, and besides besides, our digital comics platform is coming soon, promise! Morrison can truly do whatever he wants at DC because he thrives on the continuity. He'd be doing it even if they didn't make him. It's his idea of fun to do a comic like Batman #700, where he pops out a Batman-TV-show-style villain team-up, makes Batman Beyond official continuity (brownie points!), creates some new characters for the next writer to degrade, and kills an old and useless one. DC loves it when their writers do that. They love this violent, past-obsessed kind of thing so much they let Morrison write out their future in big awesome-ugly Dave Finch pages, where Bruce Wayne lives to a ripe old post-DK2 age and the city of tomorrow is called "Nugothotropolis". There are new names, new visions, new ideas mixed in with the old ones, ideas from a yesterday and ideas for a tomorrow – unlike at Marvel where the idea is anathema and every day is the present. At DC, time and creativity flow like crude oil in the Gulf of Mexico, like blood from a Tony Daniel villain's mouth. That is to say, it's ugly and it's stupid and it's not something a lot of people want, but it's by-G** happening.
Matt Seneca of Death to the Universe on Batman, issue #700.