"Not to say that there can't be true stories in pulps, but most true stories don't have good endings. Pulps need great endings. Mr. Gibson's tale doesn't have a good ending. In fact, it has no ending. The problem with the Tale of the Sweet Flower War is that Mr. Gibson ends it just when it's about to turn into pulp."
Gibson felt his blood rising. "I can't believe you're going to lecture me on what makes great pulp. I am pulp."
"You're not pulp. The Shadow is pulp. Doc Savage is pulp. In fact, I will tell you what makes pulp. Of course there's blood, cruelty, fear, mystery, vengeance, heroes and villains. That's just a good foundation. To make true pulp, really great stomach-churning, white-knuckle, turn-your-hair-white pulp, you have to fill it with a pack of outright lies. Secret identities and disguises." Dent began ticking off the items on his fingers to emphasize the point he was making. "The Yellow Peril. Super-weapons. Global schemes. Hideous deaths. Cliff-hanging escapes. These are the packs of lies you won't find in any slick or glossy or literary hard-cover bestseller. Horrors from the grave. Lost lands. Overwhelming odds. Impossible heroics. Unflagging courage."
From The Chinatown Death Cloud Peril by Paul Malmont, wherein the authors of The Shadow and Doc Savage have to solve the mysterious murder of H.P. Lovecraft while L. Ron Hubbard tags along and annoys them. So yeah, I'm already in the tank for this book.