True, the Pentagon does have perhaps the single largest public relations apparatus on earth – spending $4.7 billion on P.R. in 2009 alone and employing 27,000 people, a staff nearly as large as the 30,000-person State Department – but is that really enough to ensure positive coverage in a society with armed with a constitutionally-guaranteed free press?
And true, most of the major TV outlets are completely in the bag for the Pentagon, with two of them (NBC/GE and Logan's own CBS, until recently owned by Westinghouse, one of the world's largest nuclear weapons manufacturers) having operated for years as leaders in both the broadcast media and weapons-making businesses.
But is that enough to guarantee a level playing field? Can a general really feel safe that Americans will get the right message when the only tools he has at his disposal are a $5 billion P.R. budget and the near-total acquiescence of all the major media companies, some of whom happen to be the Pentagon's biggest contractors?
Does the fact that the country is basically barred from seeing dead bodies on TV, or the fact that an embedded reporter in a war zone literally cannot take a s*** without a military attaché at his side (I'm not joking: while embedded at Camp Liberty in Iraq, I had to be escorted from my bunk to the latrine) really provide the working general with the security and peace of mind he needs to do his job effectively?
Apparently not, according to Lara Logan. Apparently in addition to all of this, reporters must also help out these poor public relations underdogs in the Pentagon by adhering to an "unspoken agreement" not to embarrass the brass, should they tilt back a few and jam their feet into their own mouths in front of a reporter holding a microphone in front of their faces.