We Are the Sleepyheads

Go here. Now. It's worth it for the intro animation alone. Download the catalog, too. It's disturbing. And funny.

1 comment:

Dylan said...

Did you go? You did? Excellent. Did you expect the bear to explode like that? Me neither.

So now you know that it's totally fake, right? It's a really clever campaign from Sleepnumber and they deserve kudos for such a fun guerilla site. Well-played mattress people. Me likey.