That is adorably cute. Süß means sweet. So it says "the others are sweet" but Skull is not. I love the reverse psychology of the whole identity/campaign. It's so bedtime story fairyland happy, but by the way our product (it's a beer) is nothing like this. +
1 comment:
That is adorably cute. Süß means sweet. So it says "the others are sweet" but Skull is not. I love the reverse psychology of the whole identity/campaign. It's so bedtime story fairyland happy, but by the way our product (it's a beer) is nothing like this. +
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